Recently released from Holly Brown, a Hong Kong-based coffee and gelato company, HB Latteland lets users take a stab at latte art on their iPhones.

I have to admit that before I saw this app, I had no idea that latte art existed. I took a look at the app and wondered who was creatively strange enough to think of an app where players make art out of coffee. A few YouTube videos later and I’m entranced by how cool some people (latte artists?) can make a latte look.

HB Latteland starts a player in “Latte Art School” where the choose a mentor from the Holly Brown team of baristas to lead them through school. When users “graduate” from the art school, they’re faced with challengers from around the world in the Challenge stage. Featured in the challenge modes are World Latte Art Champion Scottie Callaghan and Taiwan Champion Van Lin. In addition, there’s an etching mode where players can basically draw and etch on a cup of latte.

Holly Brown is a Hong Kong-based coffee and gelato company with coffee from Italian master roaster Domenic Spadaccini and made-to-order gelato for customers.

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