One of the ways that developers can release an app for the iPad is known as a universal app. A single app that work on both the iPhone/iPod Touch and the iPad. These apps are specially designed to know what device type they are running on and adapt the application to take full advantage of that device. We're not talking pixel doubled iPhone apps on the iPad, we're talking true hybrid iPad and iPhone applications.
One such application is BibleScope. This app is a veteran, having been one of the 500 applications on the App Store on launch day. It did really well, relatively, those early days of the App Store, charting well into the Top 100 in sales.
This coming update for BibleScope is the first applications that we know of that will be offering to unlock the iPad functionality via in-app purchasing. It's an interesting way for developers to recoup the expense of creating the iPad version, but we wonder how customers will take to it. The general response from consumers has been very negative when a developer tries to charge for increased functionality, hopefully this will be different.
Developer Kenny Ham says that he plans on testing the waters by charging $1.99 via in-app purchasing to unlock the iPad functionality, the first time he's charged for a feature upgrade in the nearly 2 years the app has been available. The main new features for the iPad version include optimization of the display for the larger screen including a 2-page view and pop-over controls.