Häagen-Dazs Concerto Timer Puts a Concert in Your Ice Cream

Posted by Rob Rich on August 8th, 2013
+ Universal App - Designed for iPhone and iPad

I'm so not even joking about this. Häagen-Dazs Concerto Timer uses 3D Kinect technology to create a "cutting edge" augmented reality experience. So what exactly does it do? It reads the top of one or two containers of Häagen-Dazs, projects (via AR) 3D digital images of a violinist and/or cellist onto it/them, then plays a two-minute rendition of Bach Inventions No. 14. Why? Because two minutes is the optimum time to "temper" ice cream; making it a little softer, bringing out more of its flavors, etc.

This is the world we live in, folks.

With every download of the Concerto Timer app, the Häagen-Dazs brand is donating $5 to honey bee research at the University of California Davis for a total donation up to $75,000.

Häagen-Dazs Concerto Timer screenshot 1 Häagen-Dazs Concerto Timer screenshot 2 Häagen-Dazs Concerto Timer screenshot 3 Häagen-Dazs Concerto Timer screenshot 4 Häagen-Dazs Concerto Timer screenshot 5 Häagen-Dazs Concerto Timer screenshot 6 Häagen-Dazs Concerto Timer screenshot 7 Häagen-Dazs Concerto Timer screenshot 8 Häagen-Dazs Concerto Timer screenshot 9
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