While this isn’t an issue until iOS6, when the YouTube app will no longer be part of Apple’s mobile operating system, Google has just released a standalone YouTube app for the iPhone. An iPad version should be coming soon.
On one level, it’s just a new app. But YouTube’s mobile usage is large and growing – 1bn mobile views a day at the moment, with a big chunk of them coming from music videos. As Google and Apple’s fractured relationship continues to splinter, it matters to the music industry how YouTube is accessed on iOS devices.