Freeverse has met with much success on the App Store, and their Skee-Ball game is no exception: it's racked up over a million downloads since October and is currently perched at #4 on the US Paid Apps list. But while it might be tempting to revel in their success, the folks at Freeverse have chosen another path. From now until Wednesday, they will be donating 100% of all their profits from Skee-Ball, SlotZ Racer, Flick Fishing, Plank, and Grunts to the Haitian relief effort.
To do so, they've partnered with AppRelief.com, a group of App Store developers who are all donating their profits to help Haiti in wake of the earthquake. All money goes to the Red Cross. The word "disaster" doesn't even begin to describe the devastation in Haiti; fatality estimates range from 50,000 to 200,000 according the BBC and untold Haitians are still without food, clean water, medical supplies, and shelter. The Red Cross estimated that as many as three million people have been affected.
The magnitude of the disaster makes Freeverse's contribution all the more important. Freeverse's president, Ian Smith, said in a press release that, "We are eager to participate in this relief effort and excited to see some great developers from the community banding together to help in any way possible. I hope together we can leverage the popularity of the App Store to bring more attention to the need in Haiti."
Keep in mind that if you want to donate, doing so directly is probably better—for ever dollar you spend on an app, the developer only get seventy cents—but this is an excellent contribution regardless. It's inspiring to see developers joining together to truly make a difference. Head over to AppRelief.com for more information and to see the other apps participating in the effort; if you were considering buying any of them, now's the time to do so.