Historically, Christmas is one of the biggest days of the year for entry of new mobile devices and the apps that make them more productive and entertaining. This year is no different with mobile analytics company Flurry reporting record-breaking mobile growth for both Apple and Google. Apple is on pace to exceed a staggering 10 billion downloads. This would double the overall downloads earned across 2008, 2009 and 2010. With multiple Android operating systems available with multiple carriers, it’s no surprise that the Android Market also set records, more than tripling its life-to-date downloads of 3 billion, reached in May 2011, to now over 10 billion cumulative downloads reached this December.
With an average of 1.5 million mobile activations from December 1 to December 20, Christmas day hit 6.8 million, a 353 percent increase. And with all of those new devices there was a surge of app downloads with an increase from 108 million to 242 million, or 125 percent. That’s a lot of mobile presents and rightly so as they’re no longer a way to only make calls, but to access social sites, video, music, games and much more. The full report is available here.Posted in: Blog
Tagged with: app downloads, christmas, flurry, mobile activations, record, report