Fanhatten already offered TV and Movie fans tons of entertainment by providing ratings, general information and then linking users to popular streaming services from iTunes, Hulu Plus and Netflix to Crackle and PBS.
Now they have updated to incorporate the hottest trend in in online news – discovery. The app is now a one-stop shop for celeb 411, reviews and streaming, but also personalized news feeds and recommendations based on social networks and predictive algorithms.
Fanhatten now boasts over 60 major entertainment publication sources including Billboard, E!, Entertainment Weekly, TMZ, Rolling Stone, and People.
But the new Fan Feed is where to find the action. The app allows users to select favorite shows, actors, even directors and brings up content that is tailored to individual taste. As users spend time with Fanhatten and add more likes, the feed gets progressively “smarter”. If friends use Fanhatten too, the app offers a social component and shared recommendations as well.
Now that the already rich content comes with discovery and social components it should not only please its own existing fans, but create a new market for people who aren’t looking to stream necessarily, but who are looking for what - and whom - to watch no matter how they access the video.