Flurry Analytics is a leading cross-platform mobile application analytics provider for iPhone, Android, Blackberry and Java ME developers. With the intention of helping developers make better applications by providing consumer behavior and application performance analytics, Flurry announced the release of two ground-breaking extensions to its analytic services: User Path Tracking and Dynamic Parameters.
The User Path Tracking will monitor the sequence of actions completed in mobile applications by consumers and the Dynamic Parameters will analyze user-generated content and other user action data within mobile applications.
“Flurry is committed to dramatically raising the standard of iPhone and Android Analytics for its customers,” said Flurry CEO, Simon Khalaf. “Building the ability to track user flows and event parameters was technically challenging but exactly what our customers needed to better understand their consumers, increase retention and grow their active user base.”
The User Path Tracking gives developers the chance to track the sequence of actions that consumers complete in their applications from the time of launch, thus giving the option of using the collected data to increase user satisfaction and retention by improving the design of an application and discovery of key features.
In addition to the ability to track when end-users perform key actions, developers can now “describe” and understand how that action was completed in richer detail with Dynamic Parameters.
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Tagged with: analytics, development, flurry, path tracking, reporting, statistics, user tracking