Apple has launched its new Apple Store app for iPhone and iPod touch that allows users to browse Apple’s online store via their portable devices. Aimed to launch at the same time as iPhone 4 pre-orders, most users have had to put up with the Apple’s customary “We’ll be back soon” sticky note for much of the day with high demand for the next generation of iPhone bringing servers to a standstill.
The free app offers customers (in the US only for the time being) a convenient way to browse the Apple Store and even access Genius Bar support from within the app. Apple Store is sure to benefit those who take advantage of Apple’s in-store training and Personal Shopping services and, as you would expect, looks the part too. Oddly enough Apple hasn’t seen fit to provide an iPad version of the app presumably assuming that users would rather use the large screen to visit the Apple Store via Safari than through a dedicated application. For all you developers stung by the iPad's dimensions, take heart from the fact that Apple's own apps look awful at 2x zoom too.