Until just recently, app store downloads over EDGE or 3G have been limited to 10MB in size. Shoppers can now proceed to download files up to 20MB before having to use a Wi-Fi connection or iTunes on their computers.

The cap has been in place to presumably temper data usage on AT&T’s network, and many developers have sought to keep their applications under the previous 10MB limit in an effort to never discourage a sale.

The quiet increase to a 20MB cap size is now in effect for both app store and iTunes over-the-air purchases, and arrives fairly close to the impending release of the iPad.

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