Over the weekend, AppGratis, the popular app promotion app with over 12 million downloads, was pulled from the App Store by Apple. It was originally thought that it violated the rules Apple has in place to keep apps from looking too much like the App Store, the 2.25 clause. Yesterday All Things D heard from Apple that it did indeed violate this rule as well as a rule that prohibited commercial use of push notifications.
Today, AppGratis CEO Simon Dawlett tells the AppGratis side of the story.
Dawlett says that he is shocked by the actions Apple has taken against his company due to the fact that AppGratis had cleared some of the rule violations with App Store reviewers prior to being taken down. This included a new iPad version of the app that was approved a few days before the takedown. However, Dawlett notes that it was a new Apple employee that he's never heard of that made the decision to take down the app for breaking rules, even though they had worked around some of them before. This shows how fine of a line AppGratis was previously walking.
Apple made a decision to do what's best for the App Store and its ecosystem rather than what's best for AppGratis. This could be because AppGratis had impact on the the AppStore as their app was able to push almost any download to number 1 on the free charts. Apple probably didn't like seeing them, or any company, have that type of power over the App Store and sell the service to do so. Most likely, Apple brought in a rule enforcer to take care of the problem.
Dawlett also reassures AppGratis customers (and investors) that the service continues to work. "Our iOS apps may have been unavailable now for a few days," he wrote, "but at the same time, a few million free apps have been downloaded through AppGratis since last Friday. So for now, it’s business as usual in AppGratis’s world."
Image: The Next Web