Chillingo in partnership with Samsung have announced their plans to develop a new indie-focused game developer portal, 100% Indie. While on the surface the message is to create a resource to inspire game developers to create great games, the end goal is to promote Android game submissions for the Samsung Apps market.
Chillingo co-founders Chris Byatte and Joe Wee are spearheading the new initiative to inspire mobile game developers which they have declared is Chillingo's "next big thing." The 100% Indie program will be a website dedicated to bringing inspirational and informative articles to experienced and new game developers alike. Content for the 100% Indie site will come from more than just game developers though with filmmakers, musicians, and other creative types expected to contribute to the site to create a library of content all focused on helping developers make better games.
The end goal with the website is to draw the interest of developers by providing them with inspirational materials while hopefully persuading them to submit Android games to the Samsung Apps market. Fairly aggressive revenue share has been announced that ramps up, in tiers, to the industry standard 70% two years after launch of the program.
"Developers will receive 100% revenue from March 4, 2013 – September 3, 2013, 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will begin receiving the industry-standard 70% revenue share."
Developer submitting games to the Samsung Apps market through the 100% Indie program won't need to be exclusive. Those same games can be released on there other Android app markets as well. It should also be noted that games submitted through this program will not go through the normal process Chillingo follows to help fine-tune the game. Chillingo will be doing just "light curation" to the games submitted in the program.
It must be pointed out that Chillingo isn't very well known for their Android support. Until the past quarter they had just dipped a cautious toe into the Android pool. But Chillingo still feels that they are in a perfect position to build the Samsung Apps catalog with games. "[Chillingo has] great relationships with great developers. Lots of our developers are cross-platform and have experience in Android" notes Mr. Byatte.
The 100% Indie portal launches today at http://www.100percentindie.com with the program kicking off officially on March 4th.