New products and categories launched
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Updated Primo/Factorics integration
Forget everything you know about the makeup apps you’ve seen before...
L’Oréal Paris introduces the 1st virtual makeup tester. Try makeup looks and products on yourself and see them move with you in real time. This exclusive technology from major Hollywood studios has never been seen before in the world of beauty. Create your own or try ready-to-wear looks curated by makeup artists instantly. See yourself made up in just one click. Virtual makeup try-on has never been more real.
Your smartphone becomes your mirror…
…and your next must have beauty accessory
- July 24, 2014 Initial release
- November 05, 2014 New version 1.2.0
- December 17, 2014 New version 1.5.0
- December 21, 2014 New version 1.5.2
- February 06, 2015 New version 2.0.0
- February 14, 2015 New version 2.1.0
- May 12, 2015 New version 2.2
- November 22, 2015 New version 2.3
- March 23, 2016 New version 3.0