Brian and Merk were high school buddies, class of 1991 to be exact. They went on to attend the same college and attain similar careers.
Their jobs in Hi-Tech enabled them to enjoy quite a lot of travel both domestically and internationally, and they were able to see many cool places. Best of all they got to take in a lot of the local customs and cuisine, namely the local beer.
It was on one particular flight in early 2007 that Merk began reading the book "Beer School" by Brooklyn Brewery co-founders Steve Hindy and Tom Potter. By the time this flight had landed Merk had decided that it was his destiny to establish a Beer Company at the Jersey Shore and help create an identifiable style to call its own.
He immediately brought the idea to longtime friend Brian and together they established East Coast Beer Co. The next 2+ years were spent brewing, writing business plans and garnering local support. In November of 2009 they quit their current jobs and started up East Coast Beer Co. full time.
Along with the support of some very talented and dedicated individuals, they released their first brew, Beach Haus® Classic American Pilsner in Summer 2010.
This unique pre-Prohibition, American-style Pilsner was once prevalent throughout the American brewing landscape, and the boys were proud to bring it back. Beach Haus Classic American Pilsner is made purely of ingredients found in America, just as the early style demanded. They took great care in selecting and using hops and malts native only to America. Smooth, golden and full bodied – it’s a New American Classic.
In October of 2011 they released their first seasonal, a Fall/Winter dark lager named Beach Haus® Winter Rental. In May of 2012 they released their third beer, Beach Haus® Kick Back Ale.
- June 10, 2014 Initial release