What's New

- Updated artwork, Hot Spot, parade and balloon information
- Twitter and Facebook links

App Description

Macy’s and MyCityWay have teamed up again to bring spectators of the 86th Annual Macy’s Day Parade ® an Official Mobile App as magical as the Parade itself! This App will give spectators important Parade information plus a comprehensive guide to New York City all at their fingertips for free.

Spectators will have access to the following during the Parade:
Parade Participants and Line-Up information
Exclusive Schedule of Events (on Parade Day Only)
Parade Route
Inflation Event Locations
Blue Sky Gallery
Parade Shop

From MyCityWay:
Tourism Guides and Information
Dining Locations and Reviews
Popular and Nearby Coffee Shops
Nearby and Parade Route Wifi Spots
Transportation info
Full Subway Map
Nearby Restrooms
Weather Forecasts and Updates

The Official App will also include special features, including:
Traffic Cameras to view the Parade in real time (provided by MyCityWay)
Parade Participant Tracker allowing spectators to track 14 various Cheerleading and Dance Troupes, Marching Bands, and even Santa’s float!

About the 86th Annual Macy’s Thanksgiving Day Parade ®
One of America’s most cherished holiday events, the 86th Annual Macy’s Thanksgiving Day Parade ® will step-off this year at 9 a.m., Nov. 22nd, at 77th Street and Central Park West in New York City. For more information visit www.macys.com/parade

About MyCityWay
Founded in December 2009, MyCityWay, based in New York City, is a mobile tech company that produces self-learning, highly personalized mobile interfaces and apps that guide residents and visitors through their daily experiences in the city. Today, the company’s apps service has grown significantly connecting with millions of consumers in over 85 cities around the world. MyCityWay’s enterprise mobility platform delivers unique mobile apps and targeted engagement for major brands in media, auto, travel & hospitality, and events. For more information visit our website www.mycityway.com.

iPhone Screenshots

(click to enlarge)

Macy’s Thanksgiving Day Parade® 2012 screenshot 1 Macy’s Thanksgiving Day Parade® 2012 screenshot 2 Macy’s Thanksgiving Day Parade® 2012 screenshot 3 Macy’s Thanksgiving Day Parade® 2012 screenshot 4 Macy’s Thanksgiving Day Parade® 2012 screenshot 5

App Changes

  • November 22, 2012 Initial release

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