**Requires an iPhone® 3GS/4/4S or iPad® 2**
Sharing ideas is what sparks innovation at 3M.
The 3M Innovation Conversation augmented reality app provides a unique way for SXSW Interactive attendees and those who wish they were there to see what innovative ideas people are buzzing about. Conference attendees will have the opportunity to overlay their thoughts onto a photo of themselves that can then be shared through social networks and posted on a virtual augmented reality wall to help inspire more innovative thinking.
To experience the augmented reality, visit 3M.com/conversation or any 3M Innovator Hot Spots during SXSW Interactive at the following locations:
Mashable SXSWi House
201 East 6th Street
Austin, TX 78701
Sunday, March 11, 2012 9pm – 2 am
Fast Company Grille
Austin, TX 70701
March 10-13, 2012 11 am – 4 pm
How it works:
•Comment on the most innovative idea you've heard at SXSW Interactive.
•Snap a photo of yourself at the 3M Innovator Hot Spot
•Post your photo and thoughts on the 3M Innovation Conversation Wall
•Experience augmented reality and reveal the innovative ideas people are buzzing about at SXSW Interactive.
•Share your photo via Twitter, Facebook or Email.
- June 15, 2014 Initial release