App Description

My MBA Marketing app is a key publication in a series of professional and educational reference tools. The app is designed as a companion tool for the professionals that need to have a comprehensive reference on the essential business knowledge area or pursuing their MBA. This App provided the core concept of the Marketing, its application in real life along with explanation for terminologies and concepts within the Marketing knowledge area. This companion App covers the following areas:
- Advertising
- Brand Management
- B2B Marketing
- Consumer behavior
- Direct Marketing
- Distribution
- Global Marketing
- Integrated Marketing Communications
- Internet Marketing
- Market Segmentation & Targeting
- Marketing Planning & Forecasting
- Marketing Models & Theories
- Market Research
- Nonprofit Marketing
- Nontraditional Marketing
- Packaging
- Pricing
- Product Design & Positioning
- Promotions
- Public Relations
- Purchasing & Material Management
- Relationship Marketing
- Retailing
- Sales
- Service Marketing

The cost of the app is subsidized substantially in order to become affordable for most users, practitioners and students (Compare to $60). For your convenience you can easily copy and paste any part of the texts and save, email or text the captured information. (No restrictions whatsoever)
This app is tested and optimized to work with all versions of iOS including new features of iOS 4.0.

iPhone Screenshots

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My MBA - Marketing screenshot 1 My MBA - Marketing screenshot 2 My MBA - Marketing screenshot 3 My MBA - Marketing screenshot 4 My MBA - Marketing screenshot 5

iPad Screenshots

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My MBA - Marketing screenshot 6 My MBA - Marketing screenshot 7 My MBA - Marketing screenshot 8 My MBA - Marketing screenshot 9 My MBA - Marketing screenshot 10

App Changes

  • July 27, 2011 Price decrease: $24.99 -> $16.99
  • July 29, 2011 Price increase: $16.99 -> $24.99
  • January 28, 2012 Price decrease: $24.99 -> $16.99
  • January 30, 2012 Price increase: $16.99 -> $24.99
  • February 14, 2012 Price decrease: $24.99 -> $16.99
  • February 18, 2012 Price increase: $16.99 -> $24.99
  • February 28, 2012 Price decrease: $24.99 -> $16.99
  • February 29, 2012 Price increase: $16.99 -> $24.99
  • March 15, 2012 Price decrease: $24.99 -> $16.99
  • March 16, 2012 Price increase: $16.99 -> $24.99
  • March 28, 2012 Price decrease: $24.99 -> $16.99
  • March 30, 2012 Price increase: $16.99 -> $24.99
  • April 14, 2012 Price decrease: $24.99 -> $16.99
  • April 16, 2012 Price increase: $16.99 -> $24.99
  • April 28, 2012 Price decrease: $24.99 -> $16.99
  • April 30, 2012 Price increase: $16.99 -> $24.99
  • May 14, 2012 Price decrease: $24.99 -> $16.99
  • May 16, 2012 Price increase: $16.99 -> $24.99
  • May 28, 2012 Price decrease: $24.99 -> $16.99
  • May 30, 2012 Price increase: $16.99 -> $24.99
  • June 14, 2012 Price decrease: $24.99 -> $16.99
  • June 16, 2012 Price increase: $16.99 -> $24.99
  • June 28, 2012 Price decrease: $24.99 -> $16.99
  • June 30, 2012 Price increase: $16.99 -> $24.99
  • July 07, 2012 Price decrease: $24.99 -> $15.99
  • July 09, 2012 Price increase: $15.99 -> $24.99
  • July 21, 2012 Price decrease: $24.99 -> $15.99
  • July 23, 2012 Price increase: $15.99 -> $24.99
  • August 07, 2012 Price decrease: $24.99 -> $15.99
  • August 09, 2012 Price increase: $15.99 -> $24.99
  • August 21, 2012 Price decrease: $24.99 -> $15.99
  • August 23, 2012 Price increase: $15.99 -> $24.99
  • September 07, 2012 Price decrease: $24.99 -> $15.99
  • September 09, 2012 Price increase: $15.99 -> $24.99
  • September 21, 2012 Price decrease: $24.99 -> $15.99
  • September 24, 2012 Price increase: $15.99 -> $24.99
  • October 21, 2012 Price decrease: $24.99 -> $15.99
  • October 23, 2012 Price increase: $15.99 -> $24.99
  • November 07, 2012 Price decrease: $24.99 -> $15.99
  • November 09, 2012 Price increase: $15.99 -> $24.99
  • November 21, 2012 Price decrease: $24.99 -> $15.99
  • November 23, 2012 Price increase: $15.99 -> $24.99
  • December 07, 2012 Price decrease: $24.99 -> $15.99
  • December 09, 2012 Price increase: $15.99 -> $24.99
  • December 21, 2012 Price decrease: $24.99 -> $15.99
  • December 24, 2012 Price increase: $15.99 -> $24.99
  • July 20, 2014 Price decrease: $24.99 -> $23.99
  • July 26, 2014 Price increase: $23.99 -> $24.99
  • August 06, 2014 Price increase: $24.99 -> $25.99
  • August 12, 2014 Price decrease: $25.99 -> $23.99
  • August 16, 2014 Price increase: $23.99 -> $24.99
  • September 30, 2014 Price decrease: $24.99 -> $23.99
  • October 14, 2014 Price increase: $23.99 -> $24.99
  • November 04, 2014 Price increase: $24.99 -> $25.99
  • November 16, 2014 Price decrease: $25.99 -> $24.99
  • December 07, 2014 Price decrease: $24.99 -> $23.99
  • December 28, 2014 Price increase: $23.99 -> $25.99
  • February 16, 2015 Price decrease: $25.99 -> $24.99
  • March 01, 2015 Price increase: $24.99 -> $25.99
  • May 17, 2015 Price decrease: $25.99 -> $24.99
  • May 31, 2015 Price decrease: $24.99 -> $23.99
  • June 14, 2015 Price increase: $23.99 -> $24.99
  • June 28, 2015 Price increase: $24.99 -> $25.99
  • July 14, 2015 Price decrease: $25.99 -> $24.99
  • July 26, 2015 Price decrease: $24.99 -> $23.99
  • August 09, 2015 Price increase: $23.99 -> $24.99
  • August 30, 2015 Price increase: $24.99 -> $25.99
  • September 13, 2015 Price decrease: $25.99 -> $24.99
  • September 24, 2015 Price decrease: $24.99 -> $23.99
  • October 08, 2015 Price increase: $23.99 -> $24.99
  • October 23, 2015 Price increase: $24.99 -> $25.99
  • November 08, 2015 Price decrease: $25.99 -> $24.99
  • November 22, 2015 Price decrease: $24.99 -> $23.99
  • December 13, 2015 Price increase: $23.99 -> $25.99
  • December 25, 2015 Price decrease: $25.99 -> $24.99