App Description
The leading monthly online source for news, insight and perspective on the global aviation MRO industry AviTrader’s digital publications, from our comprehensive AviTrader.com website to our widely-read daily and weekly news services and our respected monthly AviTrader MRO magazine, provide the perfect package for you to showcase your company to existing and potential customers. AviTrader Publications’ all-digital format is more relevant to your business than ever: The global spend on brand advertising online is forecast to grow faster than either traditional advertising or direct-response online advertising, according to the Deloitte forecast internet advertising to overtake newspapers for the first time in 2013, and then exceed the combined total of news- paper and magazine advertising in 2015... Between 2012 and 2015 we expect internet advertising to account for 68% of the growth in total expenditure. ZenithOptimedia consultancy, which says that online branding, including banner ads, rich media and sponsorships, is expected to rise 50% year-on-year to $20 billion as marketers ‘realize and invest in online advertis- ing’s ability to build long-term value for brands’. Roughly a quarter of AviTrader’s readers work either at an airline or an MRO services provider, with the remainder split among consultancies, manufacturers, lessors and other sectors of the aviation industry, giving you a comprehensive target range. What’s more, over 65% of our regular readers occupy key decision-making positions within their companies. AviTrader readers are based around the world, with Europe, in- cluding Turkey and the CIS, representing close to 44% and North America a further 35%. Our readership base has been growing rapidly each year and we’re recognized as one of the leading digital sources for aviation news and insight in the world. Can you afford not to advertise with AviTrader Publications? Contact our commercial department today to choose from our many advertising options or build a tailored package to suit your marketing needs.
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App Changes
- December 15, 2017 Initial release