App Description

Download T Brand Studio’s AR app to discover how augmented reality can make everyday experiences truly amazing. By letting you see and interact with virtual experiences projected into your smartphone’s view of the real world, the app adds a new dimension to storytelling.

Augmented reality can enrich your understanding of stories, trends and products by projecting virtual images and information, such as explanatory details, interactive characters, playable games or product specs, into real-world scenes you view through your smartphone.

The debut of T Brand Studio’s augmented reality app was inspired by the feature film, "Hidden Figures". The experience brings into view virtual statues of the film's compelling characters, a group of African American female mathematicians who, in the 1950s, used pencils, slide rules and adding machines to make critical calculations that helped NASA launch the U.S. into space. Until this film and related book, these women's contributions went unheralded. Produced in partnership with IBM, the “Hidden Figures” AR production celebrates these women's remarkable contribution by bringing them back into view.

T Brand Studio is a fast-growing creative agency inside The New York Times Co. The studio provides a range of marketing services — from custom web media, content consulting and white label content, to films, influencer campaigns and cutting-edge technology development — for brands from around the world.

The news and editorial staffs of The New York Times had no role in the creation of this app or its content.

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iPhone Screenshots

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T Brand Studio AR - Augmented Reality screenshot 1 T Brand Studio AR - Augmented Reality screenshot 2 T Brand Studio AR - Augmented Reality screenshot 3 T Brand Studio AR - Augmented Reality screenshot 4 T Brand Studio AR - Augmented Reality screenshot 5

App Changes

  • January 05, 2017 Initial release

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